Season 2 Episode 22: Business of Big Moments: How Indiana Became a Sports Powerhouse with Sarah Myer

What does it take to transform a state into one of the world's premier destinations for sporting events? In this energizing episode of Business Boon(e), hosts Shawna Lake and Lauren Byrum of Deep End Talent Strategies sit down with Sarah Myer Chief of Staff & Strategy at Indiana Sports Corp, a driving force behind Indiana's sports strategy and the organization helping position the state as the future global epicenter of sport. From hosting championship events and Olympic Trials to developing Indiana's ambitious 2050 Vision, Sarah shares how strategic partnerships, innovation, and community collaboration create lasting impact far beyond game day. Whether you're a business leader, entrepreneur, sports fan, or community builder, this conversation offers a fascinating look at how sports can drive economic growth, strengthen communities, and create unforgettable moments.