Season 2 Episode 3: High Voltage Growth: The NFL Factor and the ATEC Playbook with Shane Conner

from Business Boon(e) · host Boone County Chamber of Commerce

High Voltage Growth: The NFL Factor and the ATEC Playbook Today on the Business Boon(e) Podcast, with Shawna Lake and Lauren Byrum of Deep End Talent Strategies we’re diving into the ATEC playbook with Shane Conner. We explore the "NFL Factor"—from participating in the NFL Emerging Business Program to working the Super Bowl. Shane shares the secrets to building a "Union Advantage," fostering positive labor relationships, and—most importantly—how to scale your business for world-class events without losing the local reputation that built you. Let’s get powered up!

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This episode was published on January 26, 2026.

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