Season 2, Episode 4: Think Less, Make More, Greg Petroff, VP UX Design

Episode length: 21 minutes Greg talks to Principled about his new role as the first chief design officer for Cisco’s Security & Collaboration business and how he advocates for design internally at Cisco to build a design-led culture. The value of this new culture will be felt as Cisco generates net positive outcomes for society. Greg encourages his teams to make more and think less to push through the ambiguity of the product development process, as it’s the making that informs the decision-making as to the best way forward. Key moments 1:18 The role of a chief design officer 3:00 Greg’s favorite book 5:01 Designing towards outcomes 9:39 How designers use juxtaposition to get new ideas 13:17 Building products for a SaaS environment 16:49 What it feels like working in a design culture 18:30 Product and design teams think differently Episode transcript: https://cisco.box.com/s/7o768rp16gz1qpu7f4mv1bz53k80992d