Season 2 Episode 52: The Businesses Winning on Pinterest Right Now Are Doing This Differently

Pinterest has changed a LOT over the last few years… and the businesses seeing the best results right now are approaching the platform very differently. In this episode of Pinterest Coffee Chats, I share the biggest patterns she’s seeing as a Pinterest Strategist & Manager working with businesses focused on long-term visibility, website traffic, email growth, and sustainable marketing systems. This conversation goes far beyond “pretty pins” and dives into what’s actually driving growth on Pinterest right now. In this episode, we cover: What Pinterest users are actually searching for right now Why helpful, problem-solving content is outperforming aesthetic-only content The shift happening on Pinterest toward search-first content Why businesses with blogs, podcasts, opt-ins, and offers have a huge opportunity on Pinterest How successful businesses are using Pinterest as a content distribution platform Why repurposing content matters more than constantly creating new content The connection between Pinterest, email growth, podcast downloads, and website traffic Why consistency and searchable content matter more than perfection The biggest missed opportunity Camille sees from established business owners not leveraging Pinterest strategically If you’re already creating content but relying heavily on Instagram or short-term visibility… this episode will help you rethink how Pinterest can support your overall business growth and content strategy.   If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below:  → Book a Pinterest Strategy Call  → Done-With-You Pinterest Support  → Done-For-You Pinterest Support  → Free Guide: How to Turn Pinterest Into a Money-Making Machine  → Follow me on Instagram  → Q4 Pinterest Checklist Freebie