Season 2 Episode 6 - Building a Story Brand with Amy Kendall

 In this episode of The Transition Table, Diane sits down with Amy Kendall, founder of Hello Story, a marketing, messaging, and copywriting agency. Amy walks through the StoryBrand framework — developed by Donald Miller — and how business owners can use it to craft clearer, more compelling messaging. The conversation covers why customers should be positioned as the hero (not the business), how to identify the right ideal client and understand their emotional pain points, and how building a brand narrative around a guide-and-character structure helps businesses become more memorable and effective in the marketplace. Amy also shares practical tips for mining customer reviews and asking deeper questions to uncover what truly motivates your audience. The episode wraps with a discussion on why clarity is the ultimate competitive advantage — and why getting outside help often makes all the difference. You can reach Amy here:email: [email protected]: https://www.linkedin.com/in/amykendall-hellostory/