Season 2: Keaton Herrera - Director of Development, Built to Rent @ Crescent Communities

🎙️ In this episode, I sit down with Keaton Herrera, Director of Development for Build-to-Rent at Crescent Communities, for a conversation that blends strategy, humility, and genuine excitement for where this industry is headed.Keaton joined Crescent Communities in 2024 and plays a key role in shaping the firm’s Build-to-Rent strategy across Arizona and Texas — from site selection and entitlements to execution and delivery. But what made this episode special wasn’t just the scope of his work — it was Keaton’s thoughtful, people-first approach to development and relationship building.We talked about what it really takes to move projects forward in today’s market: aligning cities, partners, and capital; building trust with land sellers and brokers; and maintaining momentum from acquisition through construction. Keaton brings a calm confidence and clarity to the process — someone who understands that great development is as much about relationships as it is about numbers.In this episode, we dive into:(1) Keaton’s journey into development and Build-to-Rent(2) How Crescent Communities approaches BTR strategy and execution(3) Why strong relationships are the foundation of successful projects(4) What the next generation of developers needs to focus on to succeedI also had the chance to meet Keaton in person in Arizona, and that only reinforced what came through on the podcast — he’s genuine, sharp, and someone I’m truly excited to build a long-term relationship with.This episode is a great listen for anyone interested in Build-to-Rent, development strategy, or the human side of getting deals done.🟢 Now streaming on Spotify, Apple Podcasts, and wherever you listen.