Season 2: Marc Pollack - Managing Director @ FirstService Residential

🎙️ In this episode, I sit down with Marc Pollack, Managing Director of Asset Management at FirstService Residential’s Multifamily Rental Division, to explore what it takes to deliver consistent performance and investor value in one of the toughest real estate markets in the world.Marc oversees a team of property managers and a portfolio of luxury, market-rate, and mixed-income rental properties across the five boroughs. With more than a decade of experience spanning The LeFrak Organization, Charles H. Greenthal Management Corp., and now FirstService, he has built a career at the intersection of operations, finance, and long-term asset strategy.What stood out most in our conversation is how Marc frames asset management as more than reporting numbers. It’s about aligning investor objectives with on-the-ground realities, building teams that deliver consistent service, and balancing short-term performance with long-term value creation.In this episode, we dive into:(1) Lessons Marc has learned managing one of the most complex rental markets in the country(2) How to deliver risk-adjusted returns while maintaining service at scale(3) Why asset management is as much about people and culture as it is about capital(4) The evolving expectations of investors and residents in today’s multifamily spaceMarc’s perspective is sharp, disciplined, and grounded in both financial expertise and operational know-how — a must-listen for anyone interested in asset management, multifamily strategy, or leadership in real estate.🟢 Now streaming on Spotify, Apple Podcasts, and wherever you listen.