Season 3 E11 : Urban Fashion Magnate | Tony Shellman

In this episode of "Living in the Sweet Spot" our special guest is Tony Shellman, the Principal/Founder of Blue Deluxe Group Consulting Agency with over 20 years experience in innovative marketing, branding, and profit growth. Tony is recognized as the co-founder of urban clothing brands Enyce, Mecca USA and Parish Clothing. Tony’s savy brand knowledge cultivated and changed how some of the most globally recognized urban clothing brands does business today. This “guru of consumer engagement” has recently worked with Eastside Golf Project and is the head of marketing at the iconic sportswear brand, Starter. I’m so excited to welcome the legend in branding and marketing who helped define hip hop aesthetics and it’s ongoing influence into the Sweet Spot!