Season 3 Ep. 20: What Liquor Stores DON’T Tell You (Allocations Exposed) ft. Vick @kenny18bts

Tasting Notes:  Ever wonder who actually decides what hits the shelf… and what never makes it out of the warehouse?Jason sits down with Vick, owner of Kenny 18 Bottle Shop in Atlanta, to break down the real world of liquor retail—allocations, hype bottles, hidden gems, and what customers get completely wrong.What We Get Into:🥃 The Truth About AllocationsIt’s not just luck—there’s strategy, relationships, and a whole lot of behind-the-scenes maneuvering.📈 Bourbon vs. Tequila BoomIs bourbon cooling off? Is tequila next in line for allocation chaos?👀 Hype vs. RealityBlanton’s, Weller… worth it?Plus: underrated bottles you’re probably overlooking.🛒 Customer MistakesBuying the name instead of the juice—and how to break that habit.📱 Social Media’s ImpactGreat for exposure… dangerous when hype replaces honesty.👉 The best bottle isn’t the most popular one……it’s the one you actually enjoy drinking.🏪 What Makes Kenny 18 Different:Community-first vibe 🤝Real conversations, not sales pitchesSampling + education over pushing productFollow Kenny 18 Bottle Shop:Instagram: @kenny18btsFollow The Dram Amateur Podcast:Instagram: @dram_amateurYouTube, Facebook🎯 Final PourVick’s goal is simple:Put the right bottle in your hands… and let word of mouth do the rest.🎧 Listen NowTap in, pour something good, and enjoy the conversation.Until next time—one more pour. 🥃