Season 3 | Episode 1 | Niching with Robert Jones & Lora Perry

In this conversation Robert and I talk about niching, the practicality of it and also niching in a spiritual world. I also talk about emphasizing that niching isn't what it used to be, at least, not for soulpreneurs. So instead of choosing a niche (big picture to small picture), I talk about developing a product, program, system, solution, outcome, or result to guide people to. We also talk about how niching, messaging and defining your avatar is all connected.