Season 3 | Episode 10 | Visibility Doesn't Pay the Bills. Strategy Does

Send us Fan MailIn this episode of Fempire Rising, Trudy Heins sits down with Sarah Walden, Co-owner and Head of Marketing at Kumeū Media, a New Zealand-based marketing, brand and communications agency helping businesses turn visibility into measurable growth.With almost 15 years of hands-on marketing experience, Sarah has worked with brands including BurgerFuel and Yahoo, served on the board of the IAB, worked both within and alongside leading Auckland agencies, and successfully built her own profitable eCommerce business.Sarah shares her journey through traditional and digital marketing, explaining why consistent branding, clear messaging and strong calls to action are far more important than simply creating "pretty ads."Together, Trudy and Sarah explore what it really takes to turn visibility into revenue. They discuss marketing funnels, email nurture sequences, website and eCommerce analytics, A/B testing, retargeting and abandoned cart strategies, highlighting how businesses can identify and fix the gaps that are costing them customers.Sarah also shares practical advice for business owners, including why you do not need to be on every platform, how to choose the right marketing channels for your audience, the importance of owning your email database and why strategic marketing delivers better results than randomly boosting social media posts.Whether you're investing in marketing yourself or working with an agency, this episode will help you identify what's working, what's leaking and where your biggest opportunities for growth might be hiding.01:52 Sarah’s Marketing Journey05:16 Small Business Quick Wins08:01 Brand Consistency Matters11:04 Why Visibility Doesn’t Convert11:36 Funnel and Nurture Strategy16:10 Metrics and Finding Leakages19:26 Measuring ROI and Engagement22:45 AI vs Human Brand Voice24:01 Sponsor Break Vampire Academy24:45 Back to Authentic Community Marketing25:20 Stop Being Everywhere26:06 Pick the Right Channels27:18 Own Your Email List29:13 Smarter Paid Social Setup30:51 Outsource for Growth31:49 Women in Business Foundations33:40 Invest and Simplify Messaging35:57 Common Marketing Mistakes37:56 Build for the Long Game40:43 Networking and Saying Yes42:57 Optimism and Community SupportVisit The FEMPIRE WebsiteFollow Us on Facebook Connect with Sarah WaldenClick here to join the FEMPIRE Academy and use the code JUNE50 for 50% off!Click here to register for our next FEMPIRE Masterclass for practical strategies to gain clarity and take focused action in your businessSupport the show