Season 3 | Episode 2 | Rise & Redefine: Building a Coaching Business That Actually Works

Send us Fan MailIn Season 3, Episode 2, Trudy Heins welcomes Shawna Caderette Fempire’s new US mentor coach, to support women in the US time zone stepping into coaching.Shawna shares her 25-year background in disaster restoration and construction, rising from receptionist to chief administrative officer as the company expanded to multiple offices and 200+ employees, and explains leaving the role due to misalignment and a desire to mentor women.Trudy and Shawna discuss the high demand for coaching in the US alongside market confusion from under-experienced coaches, and highlight that a real coaching business requires clarity of niche and offer, confidence, systems and processes, mentorship, accountability, resilience, and openness to change (including AI).Shawna highlights redefining success beyond titles and paychecks and encourages women to take a chance on themselves after due diligence.If you’re not in the US, this episode will still be a great listen to apply some of the practical and motivating examples and tips as women in business. Click here to join the Academy and use the code RISING for 25% off!01:17 Meet Shauna02:40 Career Background04:27 Leaving Corporate05:52 Finding Fempire07:10 Coaching Boom09:05 Real Coaching Business10:45 Mentorship Matters13:07 US Mentor Role15:23 Fempire Academy Offer16:43 Systems First18:47 Common Mistakes20:35 Resilience And Change24:12 Biggest Shift26:17 Future Of Success28:03 Advice to Take The LeapWebsite: https://fempire.com.au/Facebook: https://www.facebook.com/fempireinternational/Connect with Shawna: https://www.linkedin.com/in/shawnacaderette/Support the show