Season 3 | Episode 3 | Finance Isn’t the Barrier. Clarity Is.

Send us Fan MailIn this episode of Fempire Rising: Her Voice, Trudy Heins sits down with Jodie Muller, founder of Better Finance Solutions, to unpack how women in business should be thinking about lending and using finance as a strategic growth tool.With over 20 years in banking, Jodie shares her transition into broking and what she now sees firsthand. Women don’t lack capability when it comes to finance. They often seek more clarity, ask better questions, and prioritise long-term stability. The gap isn’t ability. It’s access to the right information and support early enough.This conversation breaks down the real barriers. Feeling overwhelmed, not knowing where to start, and assuming you need years of financials before you can even have a conversation. Trudy and Jodie challenge that thinking and highlight where flexibility actually exists in the lending space, including lenders who will consider shorter ABN histories.They also get practical. What lenders are actually looking for. How tax returns, profit and loss, business structures, add-backs, and account conduct all come into play. And most importantly, how to position your business properly when you are seeking funding.Jodie outlines the different funding options available depending on your stage of business. From startup and business acquisition lending through to overdrafts, lines of credit, credit cards, and asset finance.This is not about taking on debt blindly. It is about understanding how to use finance as a tool. With the right structure, the right advice, and a clear plan, funding can support growth rather than create pressure.If you have ever thought “I’m not ready yet” when it comes to finance, this episode will challenge that. The earlier you understand your options, the better positioned you are to make smart, strategic decisions as your business grows. Click here to join the Academy and use the code RISING for 25% off!02:07 Meet Jodie Muller02:52 From Banking to Broking05:22 How Women Approach Lending08:22 Self Employed Borrowing10:43 Startup Funding Options13:22 Buying a Business Basics14:24 Cashflow Lending Tools16:42 Prepare for Finance18:54 Business Plans and Forecasts21:01 Check Rates and Loyalty Tax21:24 Quick Fire Lessons22:49 Common Lending Mistakes25:11 Mindset and Support28:37 Optimism for Women29:54 Wrap Up and Next StepsVisit Our Website  Follow Us on Facebook Connect with JodieSupport the show