Season 3: Episode 7: The Future of Deer Hunting, Recruitment, and Conservation Marketing.

In this episode of Connecting with Conservation, Jon and Jim welcome Jenifer Wisniewski, Chief Marketing Officer at the National Deer Association and long-time leader in conservation communications. Jen shares her unique background in state agency marketing and R3 efforts—recruitment, retention, and reactivation—and explains how thoughtful marketing strategies can generate millions in license revenue and boost federal conservation funding. With 11 million deer hunters in America, she highlights the incredible influence of deer hunting on conservation. The conversation explores the evolving challenges facing deer managers and hunters, from overabundance and habitat pressure to shifting cultural attitudes and the rise of adult-onset hunting. Jen also explains NDA’s Field to Fork program, new hunter education initiatives, and groundbreaking research on the true nutritional value of wild venison. This episode provides powerful insights into how deer hunting, food culture, private lands access, and smart communication strategies are shaping the future of conservation in the U.S.   For more information: Wildlife Management Institute: https://wildlifemanagement.institute Outdoor Stewards of Conservation: https://outdoorstewards.org National Deer Association: https://deerassociation.com   #hunting #deerhunting #outdoors #hunter #hunt #huntingseason #huntinglife #whatgetsyououtdoors #outdoorlife #wildlife #wildlifeconservation #conservationthroughhunting #huntingisconservation #conservationfunding #outdoorstewards #bowhunting #nature #wildlifemanagementinstitute #connectingwithconservation