Season 3 | Episode 8 | Cash Isn't Profit: What Your Numbers Are Really Telling You

Send us Fan MailIf you've been avoiding your numbers, this episode is your wake-up call, and it's a kind one.Trudy sits down with Tina Kirwan, chartered accountant and founder of Running the Numbers, to cut through the overwhelm, fear, and avoidance that keeps too many business owners in the dark about their own financial position. Tina is also a proud member of the FEMPIRE Collective.Tina's path into accounting wasn't traditional, and that's exactly what makes her so good at the people side of the work. She understands that avoiding the numbers is rarely about capability. It's about confidence, clarity, and sometimes, genuine fear of what you might find.In this conversation, Trudy and Tina cover:Why so many business owners avoid their numbers, and why the reality is almost always better than the dreadThe ATO fear factor, what's negotiable, and why avoidance costs you more than it protects youThe most common and most preventable financial mistakes small business owners makeWhy you need a dedicated savings account for GST, tax, and PAYG from day oneThe 3 to 6 month buffer rule, and why the business owners who had it sailed through COVIDThe key numbers you actually need to understand: cash flow timing, breakeven, profitability, and upcoming tax liabilitiesWhy cash coming in does not mean you're making a profitUnderpricing, what it's really costing you, and how to calculate your true hourly rateFirst steps if your numbers are behind, including how the right software can take your bookkeeping from overwhelming to 10 minutes a dayWhat separates business owners who build something lasting from those who stay stuckThis is not a numbers episode for accountants. It's a clarity episode for business owners who are ready to stop guessing and start leading their business with confidence.00:00 Meet Tina Kirwan00:40 Her Unconventional Path03:30 Why We Avoid Numbers08:00 Common Money Mistakes13:00 Key Numbers To Track16:49 Pricing And Profitability19:54 First Steps To Clarity22:51 Season Three Quickfire24:54 Consistency And Adaptability26:19 Taking The Leap28:04 Optimism For Women29:54 Final Takeaways Visit The FEMPIRE WebsiteFollow Us on Facebook Connect with Tina Kirwan, or visit the FEMPIRE Collective here for a direct introduction.Resources mentioned:Click here to join the FEMPIRE Academy and use the code RISING for 25% off! Access Your Free True Hourly Rate CalculatorClick here to register for our next FEMPIRE Masterclass for practical strategies to gain clarity and take focused action in your business Support the show