Season 4 | Episode 1: The Ferrari Formula | Giorgio Turri | AURA Skypool Podcast

In this episode of the AURA Podcast, Kubi Springer sits down with Giorgio Turri, Managing Director of Ferrari, for an insightful conversation about how the brand adapted during COVID while continuing to deliver exceptional experiences.Giorgio shares how Ferrari has built a unique sense of scarcity, cultivated an extraordinary community, and turned clients into some of their strongest ambassadors, united by what they proudly call the Ferrari family. Of course, no conversation would be complete without exploring Formula 1 and Ferrari’s vision for the future, including electric cars. A conversation about innovation, presence, and the power of community in building a legendary brand.Watch and listen now on YouTube, Spotify, and Apple Podcasts.www.auraskypool.com#AURAPodcast #KubiSpringer #GiorgioTurri #Ferrari #AuthorityByAvantgarde #LuxuryLeadership #BrandExperience #Innovation #Motorsports #CreativeVoices