Season 4 - Episode 13 | The Inner Work of Innovation: From Thai SMEs to Systems Thinking with Ajjaree Limpamont (Thailand)

💬 Stay Connected with Us HostDr. Ramesh Ramachandra – Founder of Talent Leadership CrucibleGuest SpeakerDr. Ajjaree Limpamont, Assistant Professor, Entrepreneur, and Consultant inInnovation Management and Strategic Marketing Key Themes ExploredEntrepreneurial Mindset as a Way of Solving ProblemsAjjaree shares how her entrepreneurial journey began in her familybusiness—where resource constraints demanded creativity and resilience. Shesees entrepreneurship not just as building businesses, but as creating value withpurpose, grounded in empathy and impact.Strategic Marketing & Innovation ManagementFrom consulting with local Thai businesses to helping global clients enterASEAN markets, Ajjaree emphasizes problem definition, listening, anddesign thinking. Innovation, for her, isn’t invention—it’s about finding new,efficient, and inclusive ways to solve real problems.“In innovation management, impact matters more than novelty. If it doesn’tchange something for the better, it’s not innovation—it’s just an idea.”Sustainability in EntrepreneurshipAjjaree reframes sustainability as something that lives in local ecosystems andlong-standing practices—especially in Thai SMEs that have endured forgenerations. She challenges the idea that sustainability is only for largeenterprises or global agendas.“Sustainability is already in the DNA of many small businesses—we just didn’talways call it that.”Modern Business Models for the VUCA WorldAjjaree walks through examples of Thai SMEs shifting to subscription models,platform plays, and tech-enabled scalability, showing how tradition andinnovation can coexist—and how technology can help elevate human-centeredbusiness.Crisis-Ready Mindset: Pause, Reflect, ReframeHer personal practice for navigating crises is a straightforward 3-stepprocess: Pause. Reflect. Reframe. In the face of fear, Ajjaree emphasizesacceptance and perspective—not resistance.“Fear will visit everyone. But if you sit with it, reflect, and reframe, you canride the wave instead of being crushed by it.”Simplicity, Spirituality & Emotional IntelligenceAjjaree brings a calming, spiritual lens to the conversation. She discusses theimportance of daily rituals, morning routines, and conscious awareness incultivating long-term resilience and emotional clarity.🌱 Upcoming Programme: Sustainable Success for Collective Advantage (SSCA)If you are looking to deepen your leadership journey and build sustainable impact, consider joining our upcoming Sustainable Success for Collective Advantage (SSCA) programme. 📍 SSCA Singapore — 17 to 19 September 2026This immersive experience is designed for leaders, entrepreneurs, and changemakers who want to align purpose, performance, and long-term impact in a rapidly changing world.Thriving in the Age of Disruption with Dr. Ramesh RamachandraReady to thrive in today’s fast-changing world? Visit our website for exclusive insights and resources from Dr. Ramesh!💡 Watch the full video episodes and engaging reels on YouTube.🎥 Follow us on Tiktok and Linkedln for updates and bonus content.📢 Stay inspired with actionable tips and expert advice every week.🎙️ This podcast is proudly produced by Talent Leadership Crucible.