Season 4 - Episode 14 - The Genesis of Change - The Story of Flex Coat and YETI with Roger Seiders

In this episode, Chris sits down with Roger Seiders.  Those unfamiliar with Roger’s story, he is the creator/founder of Flex Coat which has shaped the fishing community to what we know today when it comes to rods and tackle.  Aside from Flex Coat, it goes without saying that Mr. Roger’s boys founded Waterloo Rods and then ultimately YETI.  Needless to say, it was amazing to be the recipient of these stories packed with history and legacy. Hope you enjoy!