Season 4, Episode 2: Is use of neuroscience in luxury retail a trend to last? with Iris von Arnim and Deloitte's Neuroscience Institute

Neuroscience in luxury retail? Valentin von Arnim, General Manager of Iris von Arnim a Germany-based luxury knitwear brand and Caroline Grauel, of Deloitte Neuroscience Institute join Karine Szegedi to discuss how to leverage neuroscience by measuring unconscious motivations and decision-making processes of customers engaging with luxury retail brands. Guests Iris von Arnim Caroline Graeul Host Karine Szegedi Resources Deloitte Neuroscience Institute website Deloitte's Luxury on Air website *** Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.