Season 4 Episode 3: The Dynamics of Healthcare Finance Featuring LaTasha Barnes Assistant Vice President, Orlando Health West Region; Chief Financial Officer

Send us Fan MailHealthcare reimbursement models are ever-changing which requires the industry to seek out diversity in thought and experience to stay fiscally resilient in challenging times.  LaTasha Barnes understands the importance of financial operations to meet the needs of taking care of people. Resiliency in a highly competitive industry during challenging times has led her to see the healthcare system holistically when making key decisions.  Patient flow and care continuum are paramount and top of mind when assessing supply utilization, patient acuity, industry benchmarks and key performance indicators.  “ The numbers don’t always tell the whole story. You must understand the business operations to be an effective financial executive.  Says LaTasha BarnesBe intentional when framing opportunities in healthcare finance Alternative career experiences can make you special because it gives you differentiation!   As chief financial officer (CFO) of Bayfront Health St. Petersburg, LaTasha Barnes oversees all financial operations for the 480-bed regional hospital. Previously, she was CFO of Orlando Health Winnie Palmer Hospital for Women & Babies and Orlando Health Arnold Palmer Hospital for Children from 2018-to 2020 and played a leading role in financial, operational, and strategic initiatives for the organization.LaTasha has more than 20 years of experience in healthcare finance. Before joining Orlando Health, she held leadership positions with Hospital Corporation of American (HCA), most recently as CFO of Tampa Community Hospital. An experienced CPA, she also is a former auditor for Arthur Andersen and Deloitte & Touche.She earned a bachelor’s degree in accounting from Tennessee State University in Nashville and holds CPA licenses in both Florida and Tennessee.LaTasha is a member of the National Association of Black Accountants and has served on the board of directors for Central Florida Community Arts, Girls on the Run Central Florida, and the African American Chamber of Commerce Central Florida and was recently chosen as a nominee as Business Woman of the Year honoree.Let us welcome LaTasha Barnes to the Follow The Brand podcast where we are building a 5 STAR Brand that you can follow! https://www.orlandohealth.com/www.5starbdm.comThanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com.And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/See you next time on Follow The Brand!