Season 4 | Episode 72: The research that underpins your impact culture

In the first of four episodes that include audio chapters from his new book, Impact Culture, Mark introduces the first of four components of a healthy impact culture: rigorous, ethical and action-oriented research. In the introduction, he discusses some of the common ethical traps researchers inadvertently fall into when attempting to generate impact from their research. In the chapter that follows, he uses the poet John Keats' creative process to explain how researchers can generate original ideas that can solve real-world problems, and the episode concludes with practical ideas to transform your research so it can underpin impact. Follow Mark at @fasttrackimpact and @profmarkreed or on LinkedIn. If you want more information about training courses, please write to [email protected] Impact Culture is available now, as a hardback, e-book and audio book: https://www.fasttrackimpact.com/books