Season #4: Episode #9

Today's episode brings together a few things that have shifted in marketing over time, how brands are more cautious than they used to be but it is still ok to show your brand personality, be cheeky and be bold if that's who you are. We talk about the difference between brand strategy and marketing strategy and finally we talk about learning and how the CIM has helped me over the years. Plus there's a little announcement about something new for me!