Season 5, Ep 4: What freelancers need to know about Instagram with Sara Tasker

Hosts Rachel Smith from Rachel's List and journalist and content creator Lynne Testoni talk to Sara Tasker of MeandOrla and Hashtag Authentic about Instagram and how to make it work for you as a freelancer. About Sara Sara is an Instagram Expert and Creative Business Coach, best-selling author and host of the successful podcast Hashtag Authentic where she shares Instagram strategies and support. She runs courses and retreats on Instagram and has more than 200,000 followers on the platform – last time we checked.   In this episode we talk about:  How Instagram differs from other social media channels in that it is visually driven, rather than words-driven Instagram Stories and Reels – how they work and the difference between them Why Instagram is prioritising Reels in your feed at the moment Why you shouldn't be pressured into creating content that doesn't feel right to you How to use the analytics to create stickier content How to create content that will bring you business as a freelancer Why it's a good idea to change your Instagram account to a business account if you use it for work – and what the change will bring you in terms of features in the App. Here are some links we mention Buffer (Rachel's scheduling tool): https://buffer.com/ Mosaico (Sara's planning tool): https://www.mosaicoapp.com/  Find Sara Tasker Website (with links to her courses and book, Hashtag Authentic) MeandOrla https://meandorla.co.uk/   Instagram: @me_and_orla   Podcast - Hashtag Authentic     The Content Byte   email: [email protected]   Web https://www.rachelslist.com.au/blog/the-content-byte-podcast/ https://www.lynnetestoni.com/podcast-the-content-byte   Instagram @thecontentbyte @lynnetestoni @rachelslist and @rachelsmithjourno   Facebook @thecontentbyte @lynnetestonicontent @rachelslist.com.au