Season #5: Episode #1

Season 5 is here - and it's the biggest one yet. Two cameras, five guests, and me fully on screen for the first time, which is nerve-wracking in a way I talk about honestly in this episode. We also cover the difference between branding, brand strategy and marketing strategy - because they really aren't the same thing - and I share one of the most useful exercises you can do for your business right now: finding your most profitable customer.