Season 5, Episode 12: The Renaissance of Bespoke: A Serapian Experience

Karine Szegedi speaks with Maxime Bohé, CEO of Serapian, who shares how he is revitalising this nearly 100-year-old Milanese luxury brand by blending heritage craftsmanship with modern bespoke experiences. This episode explores how heritage brands leverage storytelling to drive innovation and deliver personalised luxury. It also highlight Milan's creative ecosystem, the enduring value of artisan skills over AI, and the vital role of investing in talent to sustain craftsmanship excellence. Guest: Maxime Bohé, CEO of Serapian Host: Karine Szegedi, Deloitte Switzerland Resources: Serapian website and LinkedIn Deloitte Switzerland website and LinkedIn Swiss Center for Luxury Research website and LinkedIn  -- Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.