EPISODE · May 1, 2025 · 10 MIN
Season 5, Episode 14-Why B2B Sales Need Value Framing, Not Price Slashing
from MSME Growth Hub Podcast · host Abanibhusan Bera
Discounting may win the deal, but it often loses the business. In this episode, I unpack the hidden dangers of price-based selling—and what it’s really costing your MSME in positioning, profitability, and long-term trust. You’ll discover how to confidently shift from being a “vendor” to a value-driven partner. Plus, I’ll walk you through a real use case where reframing value—not lowering price—secured the deal. If you’re tired of cutting prices to close, this is your episode.
What this episode covers
Discounting may win the deal, but it often loses the business. In this episode, I unpack the hidden dangers of price-based selling—and what it’s really costing your MSME in positioning, profitability, and long-term trust. You’ll discover how to confidently shift from being a “vendor” to a value-driven partner. Plus, I’ll walk you through a real use case where reframing value—not lowering price—secured the deal. If you’re tired of cutting prices to close, this is your episode.
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Season 5, Episode 14-Why B2B Sales Need Value Framing, Not Price Slashing
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