Fashion, FemTech and the bra that could save your life (with guest Marina Gerner)

Dahlia is joined by Marina Gerner to discuss the inspiration behind her new book 'The Vagina Business'.Dahlia and Marina talk about the link between fashion, feelings and confidence and Marina explains her dress helps her get into role as an NYU professor.Marina's shares her research on why we are so slow to develop innovation within women's healthcare and why she chose such a bold title for her book. She discusses the need to step on innovation to support childbirth and the reasons we are so unwillingly to address women's health challenges. Included in the conversation is a reading from 'The Vagina Business' reflecting on one woman's sale strategy all based on what she wears. Marina Gerner is an award-winning financial journalist and columnist. Her work has been published in the Economist, Wall Street Journal, the Times, Financial Times, the Guardian, and Wired. She is an adjunct professor at the NYU Stern School of Business and has a PhD from the London School of Economics. Her ideas and research for this book have been awarded grants from the prestigious Alfred P. Sloan Foundation and The Society of Authors. She was born in Kyiv, has lived in Frankfurt and New York, and is based in London.'The Vagina Business: The Innovative Breakthroughs that Could Change Everything in Women's Health' is out now.