Season 6, Episode 4: The Sound of Distinction: Sonic Branding, Neuro-Acoustics and the Future of Sensory Experience togheter with Vincent Corver from Swiss Sonic.

Season 6, Episode 4: The Sound of Distinction: Sonic Branding, Neuro-Acoustics and the Future of Sensory Experience togheter with Vincent Corver from Swiss Sonic.   Felicitas Morhart visits Vincent Corver in his Zurich studio to explore sonic branding as a strategic discipline for luxury brands. Vincent is a Steinway Artist, film composer and producer working at the frontier of 3D sound technology and neuro-acoustic therapy. Their conversation moves from the psychology of sound and the construction of luxury sound codes, to live examples from global hotel and travel brands, to Vincent's expanding work developing therapeutic soundscapes for neonatal care and mental health treatment. A rare, multisensory perspective on what luxury brands communicate and how - before a single word is spoken.   Guest: Vincent Corver, Steinway Artist, Award-Winning Pianist, Film Composer, Producer and Founder of Swiss Sonic GmbH   Host: Felicitas Morhart, Swiss Center for Luxury Research   Resources:  •Vincent Corver, LinkedIn •Linktree hub for Vincent Corver : http://tr.ee/vincent •Vincent Corver 3D Sound Experience: http://tr.ee/sounds •Vincent Corver Playlists : http://tr.ee/sleep  •Swiss Sonic GmbH: http://tr.ee/yourhealth •Deloitte Switzerland website and LinkedIn •Swiss Center for Luxury Research website and LinkedIn  •Luxury On Air podcast page -- Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information. ​