Season 6, Episode 7: Stressed and Chronically Overdressed (with guests Emma Davies and Ruta Sudmantaite)

Dahlia is joined by Emma Davies and Ruta Sudmantaite, Fractional CMOs and hosts of the Blame it on Marketing podcast. The episode delves into 90s fashion and all those moments we have bought things that we absolutely blame on marketing. We talk about the importance of selling things Dahlia asks Emma and Ruta to help her understand the algorithms that enable us to be targeted with certain products and the conversation explores the growth of social media as a shopping channel. Emma and Ruta caution the ease of conversion through social media and advise that transparency from both brands and influencers is critical. They also discuss the risks around route to market and product validity when purchased through new channels such as Tik Tok. The conversation includes an exploration into how Emma and Ruta link together clothes and confidence, discussing times when they feel they have been judged because of what they wear and exploring the choices they make to feel empowered in their roles – particularly when they meeting new clients. Ruta asks Emma and Dahlia who they choose to get dressed up for and when dressing up is celebrated vs the pressure to show up when walking into unknown environments. Emma and Ruta’s advice: Don’t ever worry about being too much, know that showing up as how you want to be and how you want to dress is enough!