Season 6 Executive Presence Episode 11: Shaping the Image of Healthcare with Dr. Wael Barsoum, President and Chief Transformation Officer at Healthcare Outcomes Performance Co. (HOPCo)

Send us Fan Mail Deliver beyond expectation. Outcome Driven! My next guest, Wael Barsoum, uses his creativity to solve the most significant business problems in healthcare with his hands. Born in Jordan, Egyptian immigrant Wael followed his father's footsteps to practice medicine. Wael believes we must improve at providing the best healthcare to all who need it. Wael encourages us all to seek the best value by weighing the quality divided by the cost of our health. He understands the delivery of healthcare, not just the practice of medicine. Dr. Wael Barsoum is an innovative, value-driven orthopedic surgeon with 20+ years of experience promoting growth, performance, and leading change. As President and Chief Transformation Officer, Dr. Barsoum leads HOPCo's market transformation initiatives by further aligning stakeholders to continue the shift from volume-based care to value-based care models. He also oversees HOPCo's musculoskeletal service line hospital integration, musculoskeletal specialty hospitals, quality programs, and operational teams. Before joining HOPCo, Dr. Barsoum served as the CEO and President of Cleveland Clinic Florida. During his tenure, Dr. Barsoum cultivated and transformed Cleveland Clinic Florida from a $600M, single, 155-bed hospital system with nine remote sites to a $1.8B, 5-hospital, 1,083-bed tertiary and quaternary care hospital system with over 40 regional locations. This transformation was made possible by Dr. Barsoum's successful and seamless integration of Martin Health and Indian River Health Systems, which resulted in significant growth in volumes, revenue, and profitability, as well as improvement in key performance quality metrics across the Florida region. Dr. Barsoum has also published over 200 peer-reviewed articles, presented at over 300 conferences internationally, and is a member of the prestigious Hip Society and the Knee Society. In addition, he is a board member of the Florida Hospital Association and was appointed by Governor Ron DeSantis to the Florida State Board of Medicine. Dr. Barsoum is an effective visionary adept at forecasting future challenges and instituting roadmaps for organizational success. Examples include the development of the Enterprise Surgical Council, the first Cleveland Clinic Surgical Operations Playbook. The creation of the Check Please Cost Transparency Program. He also incorporated novel software solutions and predictive analytics into surgery scheduling operations globally for the Cleveland Clinic. Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com . And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!