Season 75, Episode 888: Culture Content: Why Storytelling is the Secret Weapon of Successful Entrepreneurs

"What is great about man is that his is a bridge, not an end. What can be loved about man is that he is a going over and a going under. I love those who do not know how to live except as down-goers; for they are going over. I love all those who are like heavy raindrops falling individually from the dark cloud that hang over man. They herald the coming of the lightning and perish as heralds."                - Friedrich NietzscheWe're heading on down a culture content rabbit hole once again with our very own Jay Doran leading the way.  Today, Jay is discussing storytelling and what makes it one of the most useful tools in the successful entrepreneur's toolbox.  Being able to craft your tale in the way you want it to be heard is what is going to ultimately resonate with potential customers, so making sure that you not only know your story and how to tell it, but to tell it in a way that speaks to others is invaluable.  It takes practice and knowing what you want to say isn't always the easiest thing, but you'll be well on your way after this episode of The Culture Matters Podcast.