EPISODE · Mar 12, 2026 · 12 MIN
Season 8 | Episode 21 - Sales Follow-ups Are Not the Problem
from MSME Growth Hub Podcast · host Abanibhusan Bera
Many founders believe that lost deals happen because their sales teams do not follow up enough. But in most MSMEs, follow-ups are not the real issue. They are only the visible symptom of a deeper structural gap in the sales process. In this episode, Abani explains why the obsession with follow-ups often distracts founders from the real problem — the absence of a disciplined sales system. If you are a founder, sales leader, or sales professional working inside an MSME, this episode will help you rethink how deals actually move forward.
What this episode covers
Many founders believe that lost deals happen because their sales teams do not follow up enough. But in most MSMEs, follow-ups are not the real issue. They are only the visible symptom of a deeper structural gap in the sales process. In this episode, Abani explains why the obsession with follow-ups often distracts founders from the real problem — the absence of a disciplined sales system. If you are a founder, sales leader, or sales professional working inside an MSME, this episode will help you rethink how deals actually move forward.
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Season 8 | Episode 21 - Sales Follow-ups Are Not the Problem
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