Season 8 | Episode 21 - Sales Follow-ups Are Not the Problem

Many founders believe that lost deals happen because their sales teams do not follow up enough. But in most MSMEs, follow-ups are not the real issue. They are only the visible symptom of a deeper structural gap in the sales process. In this episode, Abani explains why the obsession with follow-ups often distracts founders from the real problem — the absence of a disciplined sales system. If you are a founder, sales leader, or sales professional working inside an MSME, this episode will help you rethink how deals actually move forward.