Season 8, Episode 36 - When Sales Moves from Intuition to Design

In the early stages of an MSME, sales is often driven by instinct. Founder relationships.Experience-based judgment.Quick decisions. And it works—up to a point. But as the business grows, intuition alone starts breaking down. In this episode, Abani explains the critical transition from intuition-led sales to design-driven systems—and why this shift marks a true maturity milestone for MSMEs. If you feel your business has outgrown “gut-driven” selling, this episode will give you a new lens. Explore more founder reflections and resources:https://beacons.ai/abanibhusanbera