Season 8, Episode 37 - Sales Readiness Is a Stage, Not a Feeling

Many MSME founders believe they are ready to grow their sales. They feel confident.They feel prepared.They feel the market is right. But readiness in sales is not a feeling—it is a stage. In this episode, Abani explains why founders often misjudge their sales readiness and how understanding the stages of readiness can prevent premature scaling, reduce pressure, and improve long-term outcomes. If you are planning to grow your sales, this episode will help you evaluate whether your system is truly ready. Explore more founder reflections and resources:https://beacons.ai/abanibhusanbera