Season 8 – Episode 4-Sales Is Not Failing — It’s Growing Faster Than Structure

Many MSME founders interpret sales stress as failure—missed targets, unpredictability, or constant pressure. But often, sales is not failing at all. In this episode, Abanibhusan Bera explains a subtle but common pattern in growing MSMEs: sales begins to outpace the structure meant to support it. He explores how this mismatch creates tension, confusion, and exhaustion—despite increasing demand. This episode is a reflective conversation for founders who feel sales pressure rising, even as business appears to be growing.