Season 8, Episode 7: Choosing your character and sharing your story (with guest Tony Miller)

Dahlia is joined by Tony Miller, a marketing expert who has held multiple CMO and lead marketing roles working at brands including Disney, Weightwatchers.Tony and Dahlia discuss what it means to get into the character of a role and how Tony has built his personal brand over time. Tony now works in interim roles supporting organisations with marketing transformations and he talks to Dahlia about how it feels to consistently step into new cultures and balance retaining his own personal brand and becoming a part of the organisation he is working with.As always Tony and Dahlia talk about the link between clothes and confidence, Tony's perspective on well dressed and a special discussion on their favourite Disney character and their love/hate relationship with fancy dress!Tony Miller is CMO, marketing and digital transformation consultant, Non-Exec Board Chairfor the DMA (Data Marketing Association), and most recently appointed as Interim CMO for Direct Line Group. He is a proven and highly regarded businessleader specialising in brand building, performance marketing, and digitaltransformation with significant experience managing scaled, fast growth,complex, global businesses - across all channels and industry sectors.He's spent life on the agency side as Managing Partner at Havas Heliabefore moving to client side as VP Digital Marketing, EMEA for The Walt DisneyCompany, CMO for Weight Watchers, and Interim CMO for HargreavesLansdown.  He's been awarded Top 20 in The Performance Marketing World 100 Powerlist, MarketingWeek’s Top 100 Most Effective Marketers in the UK, and Data IQ's MostInfluential People in Data.