Season 8 | Episode 9 - The Founder-as-Best-Salesperson Trap

In this episode, we explore one of the most dangerous yet invisible traps in MSME growth — when the founder becomes the company’s best salesperson. What begins as strength slowly becomes structural dependency. Revenue flows, but systems do not form. Teams operate, but ownership does not transfer. This episode unpacks why founder-led sales success often creates long-term fragility — and what must shift before scale. You can explore more founder reflections and resources here:🔗 https://beacons.ai/abanibhusanbera