EPISODE · May 26, 2026 · 59 MIN
Season 91, Episode 1086: Guest: Booker Farrior: Be the CEO of Your Career
from The Culture Matters Podcast · host Jay Doran/ Booker Farrior
“You can’t manage other people unless you manage yourself first.” — Peter DruckerWhat if the biggest thing holding people back in their careers…is that they don’t even know the real game being played?In this episode, Jay sits down with Booker Farrior—former enterprise operator, executive coach, systems thinker, and founder of Coaching By The Book.With experience leading inside organizations like Vanguard, Merck & Co., and Bristol Myers Squibb, Booker brings a rare perspective that blends leadership, behavioral science, systems thinking, and career strategy.This conversation is a masterclass in modern leadership, career ownership, and understanding how organizations actuallywork.Inside this episode:Why every professional should think like a companyWhat it means to truly become the CEO of your own careerThe difference between “doing your job” and strategically managing your trajectoryWhy many employees are unknowingly playing the wrong game inside organizationsThe hidden “second scorecard” that determines promotions, opportunities, and influenceHow reputation quietly shapes careers more than most people realizeWhy self-awareness is becoming one of the most important leadership skills in the modern workplaceHow organizations unintentionally disable growth—even while saying they support itWhy attention spans, side hustles, and disengagement are changing company culture foreverBooker also breaks down one of the most practical frameworks shared on the podcast yet:Antecedent → Behavior → ConsequenceA simple but powerful model for understanding feedback, behavior change, leadership, and culture. One of the biggest takeaways from this episode:There are two scorecards in every organization.The first measures your output, KPIs, and deliverables.The second measures how people experience you, perceive you, trust you, and advocate for you when you are not in the room.Most people only know the first scorecard exists. This episode is for:Leaders trying to develop people more effectivelyProfessionals who feel stuck despite producing resultsEntrepreneurs building teamsAnyone who wants to better understand influence, growth, and modern workplace dynamicsBecause career growth is not just about working harder.It’s about understanding how value, perception, relationships, and leadership actually operate in the real world.And once you understand that…everything changes.
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“You can’t manage other people unless you manage yourself first.” — Peter Drucker What if the biggest thing holding people back in their careers… is that they don’t even know the real game being played? In this episode, Jay sits down with Booker Farrior—former enterprise operator, executive coach, systems thinker, and founder of Coaching By The Book. With experience leading inside organizations like Vanguard, Merck & Co., and Bristol Myers Squibb, Booker brings a rare perspective that ble...
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Season 91, Episode 1086: Guest: Booker Farrior: Be the CEO of Your Career
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