Season Five | Ep 12 Push Through or Pivot? Navigating ‘The Dip’ in Creative Businesses - Insights from Seth Godin

Today's focus is on Seth Godin's concept of "The Dip," also vividly described in my coaching program as the "river of misery." It’s that tough phase in any worthwhile venture where excitement fades, and the grind really sets in. We've all been there, and it's certainly not a walk in the park.What is The Dip?"The Dip" represents those challenging times when it feels like you're putting in all the effort but seeing minimal results. This phase tests your dedication and separates the committed from the fleeting.Pushing Through The Dip:I discuss the importance of perseverance through these hard times if your goals truly align with your long-term vision. I'll share how creating a contract with yourself before you begin can serve as a solid anchor. This pact involves setting clear expectations for time, money, and effort you're willing to invest and defining what success looks like to you.Strategic Quitting:Quitting isn't always about giving up; sometimes, it’s about making a smart decision to change paths when things aren't aligning with your bigger picture. I explore when it's time to keep pushing and when it's wise to quit.The Danger of The Cliff:We'll delve into the concept of "The Cliff," where short-term gains from trendy actions can lead to long-term pitfalls. This part is crucial for anyone building a brand online, as it's easy to get swayed by what seems popular at the moment.Recognizing When to Pivot:Identifying the right time to pivot or correct course is essential. I discuss how to recognize if you’re in a cul-de-sac, where effort no longer moves you forward, and when strategic quitting can redirect your energy more productively.Closing Thoughts:Every choice on this creative journey shapes not only your business and brand but also your personal growth and the stories you wish to tell through your art. It’s about being honest with yourself and choosing paths that are sustainable and true to who you are.If you're ready to take the next step in building your brand and business, consider joining 'InBusiness.co.' We start in early February, and it promises to be an exciting 90-day journey with a group of incredible women.