Season Four | 182. Becco Bags Founder Caitlin Osborne on Creating Your Perfect Product, Staying Innovative, and Collaborating With The World's Best Wholesale Partners

Today we welcome Emily back to the mic as we kick off Season Four! We are thrilled to share that today's guest is Caitlin Osborne, Founder of Becco Bags. Founded in 2021 by this mother of four, Becco Bags was created after a craft project went awry at her daughter’s sixth birthday party. The failed attempt to decorate bags using items backed with velcro dots inspired Caitlin to search for a better way to personalize accessories with interchangeable patches.Caitlin came across a loop fabric commonly used in the medical field that proved both soft to the touch and strong enough to securely hold a patch. She worked through several prototypes, filed a patent, and Becco Bags was born! A natural entrepreneur, Caitlin leads design and drives brand growth, brokering wholesale partnerships with Saks Fifth Avenue, Bloomingdale’s, Harrods, Le Bon Marche, and the Chalhoub Group. Head to shophsdt.com to shop! This month's sponsor of HSDT is Anna Bradshaw Content Co. Anna Bradshaw Content Co. helps brands grow online engagement loyalty, and conversations through smart content marketing. Go to annakbradshaw.com to learn more!