Season One Recap & Finale with John Bertino!

[Interview] Steven, Melissa, Alan and John Bertino do a catch up interview about the Creative Hustler season one! [00:30] What's up, Creative Hustlers! [00:55] Joining us today is the more than famous, John Bertion. [01:27] Steven & Melissa are going on a journey to Germany, and other places. [01:50] Melissa & Steve will be listening to Journey, while on a journey to Germany. [02:37] John Bertino was the FIRST Creative Hustler guest, almost 14 months ago! [02:40] What's been going on with John since Episode 2! [03:20] John's got a SoCal Marketing Club event, and you should join them! [03:50] John opened a The Agency Guy office in the East Coast! [04:16] Here's a little about what The Agency Guy is! [04:35] You can't wear white socks. [05:05] Surrounded by boxes, we're ready to recap this amazing season! [06:38] Hot Topic: Linkedin Metamorphosis [07:13] Linkedin Pulse! [07:30] How often are you posting on LinkedIn? [08:14] Everyone is cramming B2B content on to LinkedIn, especially the upper level Execs. [08:50] Should you get personal on LinkedIn, or conservative? [09:40] If you're over 25, you need to listen to this! You are too conservative. [10:25] What is your story? [11:20] Your thought pattern changes are you grow. [12:10] You've got to push your professional identity. [12:35] John Bertino's example of LinkedIn content. [13:30] What do you want to communicate with your brand? [14:15] Don't be the ME show. [15:00] Corporate America will look at your social content to hire you. [15:45] Younger people don't know the contrast between their non-corporate jobs and how it actually used to be in corporate jobs. [16:40] A few years ago, corporate jobs turned to crap, and that's why we're creative hustlers. [17:10] One social network for the rest of your life...GO! [17:40] Unless you're blind, we all have to look at shit. [18:20] Let's discuss travel, and airplane bathrooms. [19:30] Season 2 will be a lot more travel focused, and John's travel tip. [20:05] Travel Tip: Go to the bathroom right BEFORE they take the drink order. [21:03] Travel Tip #2: Get an aisle seat if you're always getting up. [22:41] What's everyone's travel habits? [23:10] Alan uses an iPod #OldSchool, and is a vampire, apparently. [24:16] Travel Tip #3 for anyone who has motion sickness! [24:40] What Melissa does on a 6 hour flight. [25:49] Wine Break #MomentofItalian [26:14] Melissa's Read: "It's a Fine Balance" [27:49] How John Bertino travels, and what he orders to drink. [29:30] John always buys the awful WiFi on the plane, and uses computer the whole time. [30:50] Shout out to Spotify Offline Playlist. [31:28] Shout out to Mike Gonsalves move! [32:00] Is being a Marketer dead? [33:00] Is Marketing as we know it dead? [34:00] So many channels, so many growth hacks. #Overwhelm [35:00] Ideology, branding, experience will never die. [35:30]  Let's talk Crowded Top Funnel. [36:00] How do you limit your top funnel strategy? Go to your audience. [37:10] Best practices to determine your persona and audience [37:50] Focus on keywords: what do you do, who do you sell to [38:23] Apologies for the water discussion! [39:00] Who are you selling to, and who is ACTUALLY buying your product. [40:20] If your mobile is not optimized, call us. [40:55] Quick anecdote from John on british accents in Marketing. [41:00] The value of the british accent in Marketing. [44:50] Shout out to Lee Jackson who knows we love british accents! [46:00] Boston people have accents and mumble are confusing! [46:30] Thanks to YOU Creative Hustlers! Here's to Season 1, and going into Season 2! [47:30] Join the Facebook Community, and connect with us on our website! [47:40] Shout out to Joseph Kennedy as well! [47:50] Find us on social media, and leave a review! [48:12] Melissa's Moment of Hustle   Contact Info for John: John Bertino LinkedIn: https://www.linkedin.com/in/johnbertino/ The Agency Guy Website: https://www.theagencyguy.com/