Season two wrap-up: Five themes for brand positioning

This past season, I had a great time reconnecting with old peers like Miriam Stone, Tim Riches, and Erminio Putignano, as well as getting to talk to some other branding experts I'd previously only known through their writing and speaking engagements: Allen Adamson Gareth Kay Adam Morgan Laura Ries Marty Neumeier David Aaker To all my guests, thank you for joining me on the podcast and sharing your expertise. On today's episode-the last of season two-I share five themes I noticed as I looked back on all nine interviews. These are ideas I felt like I was hearing again and again throughout the season-they're not necessarily the only themes or even the most important ones, but they stuck out to me, and I wanted to share them. Each theme is supported by two or three clips from the interviews, but most came up in other conversations, too. The five themes are: Thinking of brand strategy in terms of questions to be answered [01:51] Prototype, prototype, prototype [04:20] Keep it simple [07:03] The importance of category [09:43] The flexibility of brand frameworks [15:05] Toward the end of the episode [27:25], I play back-to-back clips with interviewees' advice to younger or more junior people in the industry, or anyone looking to get into the industry or become a stronger strategist or branding professional. Don't forget to go back and listen or read transcripts from this season and last on HowBrandsAreBuilt.com. While you're there, you can find more content on brand positioning as well as a list of books recommended by guests this season. Thanks to all of you for listening to the show, and especially to everyone who subscribed, left a rating or review, signed up for the newsletter, or connected on social media. If you haven't done those things, please do-I really appreciate the support, and it helps ensure, eventually, a season three of How Brands Are Built!