Seb Bates on Understanding your audience, their problems and your value

As a business owner or someone thinking of how to start their own business, are you confused about how to sort out the wheat from the chaff to focus energies on building meaningful relationships when it comes to customers? Today’s guest, Sebastian Bates is the founder of the Warrior Academy, a martial arts training and mentoring company from the city of Bath in the UK giving local schools a run for their money in developing all-important confidence and character in kids on which everything else depends in later life. With a real focus on the community since the very beginning, listen to this episode to gain in-depth insight into how Seb approached growing a business around his passion of martial arts after quitting his previous academic training for lack of inspiring mentorship, to being exactly that to thousands of youngsters in his area. From clever use of Facebook Ads to writing his book The Warrior Method to ending having to turn down customers and why - it's all covered here.Book your ticket to our next event: The Content Marketing Kickstarter Workshop Resources:Warrior Academy WebsiteWarrior Academy FacebookThe Warrior Method (Book)   The Vault Contact InformationThe Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest