Sebastian Pole on healing herbs and better business

Sebastian Pole is a herbalist, best known for establishing organic tea and supplement brand Pukka herbs. In this episode, Sebastian describes his journey from 'WWOOF' (Worldwide Opportunities on Organic Farms) volunteer to herbalist, finding inspiration in India after experiencing the healing powers of herbs first hand. He explains the value high quality, organic herbs hold for those who grow them and those who consume them, and why the sale of Pukka to multinational brand Unilever offered a unique opportunity to improve business practice. Find out more about Pukka herbs www.pukkaherbs.com or to buy seeds for your own herb garden visit www.earthsongseeds.co.uk More Sustainable Food Trust Podcasts Support the Sustainable Food Trust Follow Sustainable Food Trust on Twitter, Instagram or LinkedIn