Sebastian Schäffer: Immediately

Dr. Rod Berger sits down with Sebastian Schäffer, who wrote a book with his mentor arguing that the Balkans belong in Europe. Not eventually. Immediately. The mentor, former Austrian Vice-Chancellor Erhard Busek, died in March 2022, weeks after Russian tanks crossed into Ukraine and the argument the two of them had spent years making became the most urgent question on the continent. Schäffer is still making it. Born in Munich, he gave his career to somebody else's neighborhood. He directs the Institute for the Danube Region and Central Europe in Vienna, a think tank founded in 1953 and older than most of the European Union, and serves as Secretary General of the Danube Rectors' Conference, a network of more than sixty universities across the region. He founded SSC Europe in 2011 to run simulations and strategic foresight, which is also how he thinks: run the scenario forward, then ask what happens next. His own contribution to the field is a reversal. The Dilemma of Simultaneity described how post-Soviet states had to build democracy, markets, and nations all at once. Schäffer turned the mirror around and pointed it at Brussels, which now has to reform enlargement, reform itself, and become a real geopolitical power at the same time and under fire. In a July 2025 essay for Fair Observer, he wrote about an editor who asked him to stop using the word "disinformation" because it sounded too political. He refused, and called that kind of softening death by a thousand footnotes. What we get into: Why a man born in Munich built his life around the countries still waiting at Europe's door What "immediately" costs a person who has been saying it for fifteen years while institutions say "eventually" Why he treats a single word as worth fighting an editor over, and what he thinks gets lost when we let language go quiet Dr. Rod Berger is a keynote speaker, moderator, producer, author, and expert in strategic storytelling. Berger’s book, The Narrative Edge: Authentic Storytelling That Meets The Moment (Wiley), hits bookstores in late 2025. He draws on more than 4,000 interviews conducted worldwide for Forbes, Entrepreneur Magazine, and Fair Observer, including a cover story about former Virgin Entertainment co-founder Jason Felts, for Los Angeles Magazine, as well as various podcasts. He has captured the narratives of investors, CEOs, renowned entrepreneurs, bestselling authors, scholars, and cultural icons such as NBA legends Magic Johnson and Charles Barkley, as well as United Nations officials and Van Halen’s Sammy Hagar, while also exploring the behind-the-scenes world of Formula 1.Berger has met with the Crown Princess of Sweden, Pope Francis, United Nations officials, and NGO leaders, covering stories of water insecurity with WaterAid, the intergenerational refugee crisis faced by displaced Sudanese in Uganda, and the impacts of child marriage in Western Africa with the Le Korsa Foundation.Berger served as a guest lecturer at Vanderbilt University’s Owen Graduate School of Management for nearly two decades, focusing on the power of storytelling in business.He has partnered with The Jim Henson Company to create a television show, The Ultimate GOAT, that combines his passion for distant lands and storytelling with culture, sports, and puppetry for family programming.Berger conducts moderated keynote events that blend storytelling with live, on-stage narratives featuring cultural icons such as Opal Lee, the recipient of the Presidential Medal of Freedom, a Nobel Peace Prize nominee, and recognized as the “Grandmother” of Juneteenth. In 2023, Berger received the inaugural Pangea International Literacy Prize and delivered his TEDx Talk, “Story is Our Currency.” He lives in Franklin, Tennessee, with his wife and two children. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.