He Turned Falling Socks into an Eight Figure Global Brand | Nathan Yun, Paire

Nathan Yun built Paire into an eight-figure brand by doing almost everything the DTC playbook said not to: engineering fabric from scratch, opening a physical store, and turning Shark Tank into a sales channel rather than a funding pitch. This is the story of building an iconic brand from the least sexy product in fashion.We talk about manufacturing from the yarn up, pricing strategy, the Shark Tank pivot, and why DTC doesn't mean online.For: consumer brand founders, DTC operators, early-stage product builders, and anyone who's wondered if boring products can build great companies.If this episode helped you, leave a review on Apple Podcasts or follow on Spotify so you never miss an episode. It takes 30 seconds and it's how the next founder finds us.FOLLOW US⁠https://www.youtube.com/@FoundersInMotion⁠⁠https://www.instagram.com/thea.yaps⁠⁠https://www.tiktok.com/@foundersinmotion⁠⁠https://www.linkedin.com/in/theango/⁠ABOUT FOUNDERS IN MOTIONHi, I'm Thea. I started this series because I wanted to find out how to build incredible companies from the ground up. If you like this content, hit subscribe, that's the best way to support me and it means more than you know.Subscribe for the insider playbook on building companies, growth tactics, and founder stories.