Second-screen viewing: Netflix succumbs to the dictatorship of the smartphone

Enrique Dans's article discusses the evolving television consumption model, focusing on the increasing prevalence of "mixed consumption"—viewers using smartphones while watching TV.  Dans highlights Netflix's adaptation to this trend by creating series optimized for "background viewing," where dialogue clarifies the plot even if the viewer isn't fully attentive. He contrasts this with the traditional cinematic model prioritizing focused attention, and comments from readers further illustrate generational differences in media consumption habits and attitudes towards multitasking and advertising. The comments section shows varying perspectives on this shift, with some embracing the new reality of mixed media consumption and others lamenting the loss of focused viewing experiences. This article is also available in English on my Medium page, «Second-screen viewing: Netflix succumbs to the dictatorship of the smartphone«