SecondLook: Takeaways from Inquiring at 80 Different Business Schools, Consumer Ad Preferences During COVID-19, and How to Make Your Content Authoritative

from Higher Ed Pulse · host Matthew Fall, Zach Busekrus

- - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

What did we learn about schools' communication flows after submitting 80 RFI and RMI forms at business schools across the country? What are 4 things consumers want to see from advertisers during COVID-19.? And what (if anything) makes your content more authoritative in order to rank higher on Google's search engine results page? Tune in to SecondLook to find out!

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SecondLook: Takeaways from Inquiring at 80 Different Business Schools, Consumer Ad Preferences During COVID-19, and How to Make Your Content Authoritative

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This episode is 11 minutes long.

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This episode was published on May 5, 2020.

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