EPISODE · Apr 5, 2023 · 45 MIN
Secret to Sales and Marketing Success
from The Marketing Share · host Alec Cheung & Barb VanSomeren
For B2B marketers, one of the most important internal relationships to manage is with sales. While it is becoming more commonplace for marketing teams to have their performance tied in part to revenue, simply putting this metric in place isn’t enough. Having an impact on revenue requires strategic and tactical alignment with your sales counterpart. In this episode, we speak with CMO, Kyle Hamer, about what it takes to achieve a successful partnership with sales.Connect with the hosts:👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/Connect with the Podcast Manager 👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you.
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What this episode covers
For B2B marketers, one of the most important internal relationships to manage is with sales. While it is becoming more commonplace for marketing teams to have their performance tied in part to revenue, simply putting this metric in place isn’t enough. Having an impact on revenue requires strategic and tactical alignment with your sales counterpart. In this episode, we speak with CMO, Kyle Hamer, about what it takes to achieve a successful partnership with sales. Connect with the hosts: 👉 Barb...
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Secret to Sales and Marketing Success
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