Secrets of Self-Publishing | Michelle DeFilippo | Ep 182

Welcome to another episode of Better Business, Better Life. Join host Debra Chantry-Taylor with guest, Michelle DeFilippo, the owner of 1106 Design. With 52 years in the publishing industry, Michelle has witnessed the rise of self-publishing and the impact of technology on the field. Michelle's business offers high-quality manuscript editing, book cover design, proofreading, eBook formatting, and more, providing comprehensive indie-publishing advice and support. In this episode, Michelle shares insights on true self-publishing, common pitfalls to avoid, and how to ensure your book delivers a solid return on investment. Tune in to learn how to publish like a pro and create a book you're proud to market and sell. HOST'S DETAILS: ___________________________________________ ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►See how she can help you: https://businessaction.co.nz/ ____________________________________________ GUESTS DETAILS: ____________________________________________ ► https://1106design.com/ ► Michelle DeFilippo - LinkedIn Chapters: 00:07 - Introduction 02:08 - Michelle's Publishing Background 05:33 - What Self-Publishing Really Means 07:47 - The Role of Editors in Self-Publishing 12:19 - Editors vs. AI in Book Editing 15:17 - Starting the Writing Process 17:01 - Producing Booklets for Business 21:10 - Importance of Book Covers 25:16 - Understanding Self-Publishing and Royalties 33:32 - Revenue from Book Sales 34:53 - Marketing Your Book 37:23 - Closing Thoughts